Publications

The French Marketing Association publishes two scientific journals: Recherche et Applications en Marketing (RAM) – Research and Applications in Marketing – and Décisions Marketing (DM) – Marketing Decisions.

Created in 1986, the journal Recherche et Applications en Marketing (RAM) aims to be the scientific reference for conceptual and methodological research in marketing, among the French-speaking community.

Created in 1993, Décisions Marketing (DM) is a scientific journal which aims to publish research on decision-making in marketing.