Le dernier numéro de JAMS est sorti !

Dans le cadre de notre partenariat avec l'Academy of Marketing Science, l'afm a le plaisir de vous communiquer le sommaire du numéro de Journal of the Academy of Marketing Science de Janvier 2017, Volume 45, Issue 1. Bonne lecture !

Journal of the Academy of Marketing Science

Volume 45, Issue 1, January 2017

ISSN: 0092-0703 (Print) 1552-7824 (Online)
In this issue (9 articles)

Editorial

Interesting and impactful research: on phenomena, theory, and writing
Gerard J. Tellis (pages 1-6)
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Commentary

Phenomena, theory, application, data, and methods all have impact
John R. Hauser (pages 7-9)
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Commentary

Musings on interesting and impactful theory and research
Rajan Varadarajan (pages 10-13)
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Conceptual/Theoretical Paper

Innovating for sustainability: a framework for sustainable innovations and a model of sustainable innovations orientation
Rajan Varadarajan (pages 14-36)
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Original Empirical Research

Do managers know what their customers think and why?
G. Tomas M. HultForrest V. Morgeson III (pages 37-54)
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Original Empirical Research

The effectiveness of celebrity endorsements: a meta-analysis
Johannes KnollJörg Matthes (pages 55-75)
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Original Empirical Research

Firm capabilities and growth: the moderating role of market conditions
Hui FengNeil A. MorganLopo L. Rego (pages 76-92)
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Original Empirical Research

Shedding light on the CMO revolving door: a study of the antecedents of Chief Marketing Officer turnover
Pravin NathVijay Mahajan (pages 93-118)
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Original Empirical Research

Habit slips: when consumers unintentionally resist new products
Jennifer S. LabrecqueWendy Wood (pages 119-133)
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Les sommaires des numéros précédents...

Volume 44, Issue 6, November 2016

Volume 44, Issue 5, September 2016

Volume 44, Issue 4, July 2016

Volume 44, Issue 3, May 2016

Volume 44, Issue 2, March 2016

Volume 44, Issue 1, January 2016