Congrès international "Consumer Behavior and Communications" - La Londe - 4-7 juin 2019
SAVE THE DATE !
We are co-chairing the 2019 La Londe Conference on Consumer Behavior and Communications, scheduled for June 4th through June 7th, 2019. We are very honored and excited to announce that our keynote speaker will be Page Moreau, Faculty Director of the center for Brand and Product Management and the John R. Nevin Chair in Marketing at the Wisconsin School of Business (University of Wisconsin-Madison).
Professor Moreau is a well-respected scholar in the areas of creativity, consumer learning, and innovation. We are very much looking forward to her keynote address, and wanted to get the word out so you can start thinking about what you might submit for the conference (Call for Papers is forthcoming).
Maggie Geuens (Ghent University – Belgium) and Brent McFerran (Simon Fraser University – Canada)