Appel à projets de recherche communs afm - ams

Dans le cadre de leur partenariat, l’afm et l’AMS lancent un appel à projets de recherche communs à leurs membres respectifs dans le but d’encourager des collaborations de recherche internationales. 

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L'appel à projets

Dans le cadre de leur partenariat, l’afm et l’AMS lancent un appel à projets de recherche communs à leurs membres respectifs dans le but d’encourager des collaborations de recherche internationales.

Pour participer, il vous faut soumettre un document de 3 pages en anglais avant le 31 mars 2017, comme indiqué dans l'appel à projets ci-dessous (au moins un membre de l'afm et un membre de l'AMS par projet).

A la clé, une participation aux congrès de l'afm et de l'ams 2018, ce qui vous ouvrira, on l'espère, les portes des plus grandes revues internationales !

Découvrez vite l’appel à projets ci-dessous !

 

 

Les 10 lauréats de l'édition 2017

The mediating role of the affect and cognition in the influence of celebrities on brand relationship management

Chebli YOUNESS (University of Grenoble Alpes, France, main applicant, AFM), Felicitas Mohrart (University of Lausanne, HEC, Schwitzerland, AMS), Pierre-Valette Florence (University of Grenobles-Alpes, France, AMS and AFM)

Store anthropomorphism and its effects on showrooming behavior

Sandrine Heitz-Spahn (University of Lorraine, France, main applicant, AFM), Rajiv Vaidyanathan, Labovitz School of Business and Economics, University of Minnesota, DULUTH (USA, AMS), Nina Belei (Radboud University Nijmegen, The Netherlands, AMS)

Interruptions in selling and justification: How to limit the negative impact of cold calls in the selling process?

Fanny Juliet Poujol (University of Montpellier, France, main applicant, AFM), Aaron Arndt (Old Dominion University, Norfolk, USA, AMS), Béatrice Siadou-Martin (University of Lorraine, France, AFM and AMS)

Physical shopping value in a digitalized setting: Theoretical thoughts and empirical investigation

Karine Picot-Coupey, (University of Rennes 1 France, AFM, main applicant), Nina Krey, Rowan University, Rohrer College of Business (USA, main applicant, AFM and AMS), Elodie Huré (Rennes School of Business, France, AMS and AFM), Claire-Lise Ackermann (Rennes School of Business, France, AFM)

Need for Drama (NFD) and Consumer Behavior

Bruno MORGADO FERREIRA (Polytechnic Institute of Viseu, Portugal, AMS, main applicant), Cindy CALDARA (Grenoble Institute of Technology, France, AFM)

The Wine Satisfaction Index

Julien Troiville (University of Rennes 1, France, AFM, main applicant), Christian RINGLE (Hamburg University of Technology, Germany, AMS)

Packaging Texture and Shape as Enhancers for Brand Positioning The Moderating Role of Need for Touch

Rania Serhal (University of Angers, France, main applicant, AFM), Joann Peck (Wisconsin University, USA, AMS), Gaëlle Pantin-Sohier (University of Angers, France, AFM)

Authenticity perceptions and experience: A comparison between hedonic contexts in France and in the USA

Claire Roederer (EM Strasbourg University of Strasbourg, France, main applicant, AMS and AFM), Herbert Castéran (EM Strasbourg University of Strasbourg, France, AFM), Julie Moulard (Louisiana Tech University, USA, AMS)

Online shopping Experience (OSE)

Aurélia Michaud-Trévinal (University of La Rochelle, France, AFM, main applicant), Irina Pentina (University of Toledo, Ohio, USA, AMS), Thomas Stenger (University of Poitiers, France, AFM)

“Since when”? Brand Heritage’s Signaling Effects

Fabien Pécot (Aix-Marseille University, France, AFM and AMS, main applicant), Altaf Merchant (Milgard School of Business, University of Washington Tacoma, USA, AMS), Virginie De Barnier (Aix-Marseille University, France, AFM and AMS), Pierre-Valette Florence (University of Grenobles-Alpes, France, AMS and AFM)

Date: 
31/03/2017 - 00:00
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